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The people have spoken, and they want comfortable clothing. But can comfy clothes also be chic? A resounding yes, as these labels are proving. Offering everything from basics to sleepwear to shoes, here are 10 top comfort clothing brands to consider during your next shopping spree.
Photography provided by MATE
MATE
Sweats have never been so chic. This clean essentials brand is made sustainably in Los Angeles and prides itself on its “clean from seed to skin” promise. And every cool girl you know is donning MATE, from Instagram influencers to celebrities like Bella Thorne and Alessandra Ambrosio. Time to join the club.
Photography provided by State Cashmere
State Cashmere
When it comes to comfort, nothing compares to cashmere (amirite?). This brand works directly with shepherds from founder Hao Rong’s native Mongolia and is on a mission to democratize luxury fashion by paying those herders a living wage and bringing consumers quality cashmere at an affordable price — from women’s and men’s clothing to accessories to home goods.
Photography provided by Sarah Liller
Sarah Liller
Sarah Liller encourages women to be their best-dressed selves and makes that oh so easy with its sophisticated yet comfortable clothing. The label’s mix-and-match pieces are cut so perfectly and drape so beautifully, making elegant dressing easy. They’ll quickly become your go-to uniform whether you’re working from home or heading out on the town.
Photography provided by Lunya
Lunya
Sleepwear for the modern woman? Yes, please. Founder Ashley Merrill developed this brand after she glanced in the mirror at her go-to pajamas — a ratty old T-shirt and rolled-up boxer briefs — and realized women were in need of comfortable, flattering sleepwear. Lunya’s beautifully simplistic pieces are thoughtfully designed to be just that.
Photography provided by Red Wing Heritage
Red Wing Heritage
Let’s not forget about our feet. This Minnesota company is known the world over for its fashionable yet functional boots that transition seamlessly from outdoor adventures to the city streets. Handcrafted with premium leather and unmatched attention to detail, utterly covetable options range from the classic moc (available in both earthy and candy-colored hues) to the fan favorite heeled Harriet boot.
Photography provided by Cold Laundry
Cold Laundry
This London-based contemporary label was founded in 2019 by husband-and-wife duo Ola and Cerise Alabi, who believe in “escaping the noise.” They were driven by a desire to bring intentionally and ethically crafted minimalist streetwear to fashionistas everywhere at a reasonable price point. Now produced in Portugal, the budding brand’s wares embody an effortless elegance.
Photography provided by Splendid
Splendid
Splendid is all about one thing: softness. It began with a quest for the ultimate T-shirt and turned into a brand philosophy — softness in everything from the fabrics you wear to the moments you create. We can get behind that. With offerings for men, women and children, Splendid leans into a casual yet polished playfulness that we could all embrace.
Photography provided by NAADAM
NAADAM
A 100% cashmere sweater for a mere $75? It’s true, thanks to NAADAM. The label’s top seller is available in 15 colors, a wide range of sizes, and both men’s and women’s fits. It’s the perfect gift for the conscious consumer in your life — or for yourself. With ethical and sustainable practices in place, NAADAM aims to offer the world’s fairest cashmere.
Photography provided by Grey State
Grey State
Designed to help women move through life with ease, comfort and style, Grey State elevates your everyday WFH outfit (there’s even an entire WFH collection). The women-owned brand’s luxurious yet laid-back apparel — from uber soft sweats to “office casual” blazers — is made with ecofriendly U.S. cotton. Bonus: For every purchase, Grey State makes a donation to environmental nonprofit One Tree Planted.
Photography provided by UpWest
UpWest
This company’s tag line is “clothes designed for comfort — without compromising style.” So exactly what we’re looking for these days. With an eye on conscious, holistic comfort, UpWest makes its clothing from cozy fabrics that are sustainably produced, like Tencel and Repreve. The direct-to-consumer brand was launched last year by retail powerhouse Express and features everything from comfy basics to housewares to CBD products.
