Letter from the Publisher
The Unexpected
Most of us flip through the pages of a magazine to be entertained, be amused or come across something of interest. You quickly know it when you see it.
I recently attended a media event called Magazine Day for editors, publishers and advertising agencies. The headline from the research is that readership of lifestyle magazines is on the rise, with the largest growing segment being Millennials born between 1977 and 1994.
I realize that this is surprising given all of the doom and gloom about print-based media. We all know what has happened to newspapers and newsweeklies. Why are magazines different? A apt analogy might be that news is like bagels and quality magazines are like wine. People want to consume news while it is hot and fresh, while on the other hand time spent with a glossy magazine is best savored like a glass of fine vino.
Welcome to the summer issue of Artful Living, with an emphasis on the male perspective amply represented in the pages that follow. A special thanks to one of our favorite writers, Alyssa Ford. Alyssa is an outstanding journalist and stops at nothing to uncover a great story, especially anything to do with history and interesting characters. In this issue, she penned a number of pieces, including the story of an exclusive and secret enclave of Lake Superior summer cottages called Encampment (page 72). “Members Only” (page 91) gives the skinny on private country clubs, and “A Nip of Minnesota 13” (page 217) is a clever retelling of Alyssa’s trip to a rural Minnesota county once famous for producing world-class hooch during prohibition.
Consider slowing down your pace for summer and taking Artful Living along for an old-school read at the lake or pool. If you want it digital, we have a strong presence on all of the social-media channels plus an online version of the magazine compatible with mobile devices and tablets. Sign up for our monthly Artful Spark newsletter, and receive a free copy of the magazine by liking us on Facebook.
Thanks for spending time with us. From real estate to country clubs to moonshine, Artful Living continues to deliver the unexpected.
Cheers,
Frank Roffers
Publisher + Editor-In-Chief
