The story of Minneapolis style can’t be told without MartinPatrick 3. What started in 1994 as a humble interior design studio quickly grew into a full-scale North Loop retail destination, where Brunello Cucinelli cashmere mingles with Baccarat crystal and covetable Assouline coffee-table books. Shopping here is anything but ordinary. Fittings feel like celebrations, designer trunk shows hum with excitement and an in-house newspaper serves as a take-home keepsake. Every season writes its own chapter, and this winter, it’s après ski.
Photography provided by We Norwegians
Step inside the boutique, and the scene shifts to full alpine mode. Shearling pairs with cashmere. Fair Isle patterns play against bold buffalo check. And racks of rugged outerwear stand alongside plush throws and gleaming barware. The effect is equal parts mountain retreat and cocktail lounge — so convincing you half expect an espresso martini to appear in hand.
“At MartinPatrick 3, après ski is about effortlessly transitioning from the slopes to the chalet,” says Director of Women’s Buying Samantha Tousey. “It’s chic, cozy and completely wearable” — whether you’re actually sitting mountainside or just channeling the mood.
Photography provided by Mackage
In womenswear, après ski takes shape beyond the hangers. Styled to feel like a jaunt from lift to lodge, the edit serves up polish with play. Front and center is the We Norwegians x Markarian capsule, an exclusive collection only available at select U.S. retailers. The lineup runs the gamut from ski suits and sweaters to balaclavas. It’s “playful and fun,” as Tousey describes it, “a blend of Scandinavian performance with New York City glamour.” Translation: You’ll look just as good imbibing at a chalet happy hour as you will dashing through downtown.
Of course, the story wouldn’t be complete without Bogner. The “athluxury” German skiwear house has reclaimed its spot at MartinPatrick 3 with a piece straight out of fashion lore: an archival jacket once donned by Princess Diana. It’s part warmth, part legend — outerwear that feels at home on the slopes yet carries the quiet drama of history in every seam. It’s in good company, too. Ski style is amplified by a new Mackage collection of ski suits, goggles and even matching mother-daughter looks that are impossible to resist.
Photography provided by Altuzarra Fairisle
For men, the après-ski offering strikes a balance between grit and polish. Shearling jackets from Belstaff and Mackage bring the allure, while Brunello Cucinelli, ISAIA Napoli, Double RL and Guest in Residence supply the kind of heavyweight knits you’ll be tempted to live in until spring. Technical layers from We Norwegians and Reigning Champ keep it practical, while Diemme boots close the chapter with a rugged stomp. As for the man who has everything? Menswear Buyer Alex Schaul points to Mackage’s double-face wool overshirt with a leather patch pocket — the piece he’s been eyeing since the moment it arrived in store.
Photography provided by We Norwegians
Naturally, après ski extends into the home, where even fragrance becomes decor. “We’ve leaned into tactile warmth and entertaining pieces,” says Home Buyer Carly Winslow. “Shearling throws, cashmere blankets and antler stemware — it’s all about recreating that lodge atmosphere in the middle of the city.” Her pick of the season: Clive Christian’s Art Deco Blonde Amber perfume, a spritz that looks as chic on a vanity as it smells in the air. And for the coffee table? Assouline’s Aspen Style — a glossy ode to snowcapped peaks and après-ski glamour, best enjoyed fireside.
Beyond the store’s walls, MartinPatrick 3 continues its long-standing partnership with the Four Seasons Hotel Minneapolis by collaborating on its Nordic Village. Returning this November, the hotel’s rooftop will transform into a winter escape. The retailer and design firm first teamed up on the original cabin decor three years ago and has since helped shape each new chapter as the experience has grown in size and programming.
Photography provided by Assouline
“This season, we’re helping amplify the Lodge — the extra-large cabin at the heart of the pop-up,” says MartinPatrick 3 Marketing Director Anthony Serino. “For the first time, it will be programmed as a full-time public bar, not just for hotel guests or private parties.”
The latest iteration promises to be “even more over-the-top, cozy and luxe — exactly what you’d imagine in Zermatt, Switzerland, or Aspen, Colorado,” he says. And the bigger picture? “For us, it’s the perfect extension of what MartinPatrick 3 does best: create experiences that bring people together, celebrate design and establish Minneapolis as a destination for style and culture,” Serino adds.
Photography provided by Vagabond House
But the heart of the après-ski lifestyle is back at the North Loop boutique, where the full edit waits to be tried on, felt and taken home. Fair warning: You likely won’t leave empty-handed. Maybe it’s a knit with enough heft to outlast January, a bold accessory to elevate your holiday wardrobe or a piece of glassware that catches the store’s afternoon light. In any case, an après-ski touch will surely follow you out the door.
