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As the health and wellness worlds continue to grow, I’m constantly being made aware of every new and trendy product proclaiming to be the next big thing. The food space is especially overflowing, and it can be hard to know what is and is not worth the hype. Lucky for you, I did some research on the matter. Here are 4 trendy health foods that are worth the hype. (The best part? All of these brands are female-founded and -led; leave it to the ladies to continue changing the game.)

Artful Living | Trendy Health Foods Worth the Hype

Photography provided by DEUX


Whether you like to admit it or not, we’ve all eaten raw cookie dough and assumed the risks that come along with it. Now you can have your cookie dough and your vitamins too with DEUX. This gluten-free, vegan cookie dough can be eaten straight from the jar or baked in the oven (if you’re patient enough). It’s made with real ingredients, and each flavor features a different health boost, like ashwagandha for stress release and reishi and ginseng for mood support.

Artful Living | Trendy Health Foods Worth the Hype

Oat Haus

Oat Haus founder Ali Bonar couldn’t find a nut-free spread to fit her fancy, so she took things into her own hands. Enter a delicious (and very addictive) granola butter that is all the things: vegan, non-GMO, gluten-free and free of the top eight allergens. The flavors are fun and delicious, and can be added to everything from waffles and pancakes to toast and oatmeal. I haven’t tried a flavor I didn’t like, but trust me that the Cookie Dough and Birthday Cake varieties are to die for.

Artful Living | Trendy Health Foods Worth the Hype

Photography provided by BelliWelli


Did you know more than 70% of adults suffer from gut trouble? BelliWelli answered the call for a low-FODMAP bar in a world full of sugar, dairy and artificial ingredients. It’s hard to believe that such a yummy snack also packs 500 million probiotics and fiber. Say goodbye to tummy troubles and hello to flavors like Lemon White Chocolate, Chocolate Chip and Blueberry Muffin.

Artful Living | Trendy Health Foods Worth the Hype

Photography provided by BetterBrand


BetterBrand’s mission is to design a better future for food, and the Better Bagel is a prime example of this. It has fewer carbs and more protein than your average bakery bagel and is free of any animal products or genetically modified ingredients. I’m not sure how exactly it’s made to taste so good, but whatever they’re doing, they’re doing it well. The Classic and Everything bagels were the first two flavors, and now the brand is offering Cinnamon. I think I’ll have to try that one next!

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