Instagram hit a record one billion users earlier this summer. But how do you know who’s worthy of a follow? To help cut through the clutter, we’ve curated a list of the top 12 Twin Cities Instagrammers who should be on your radar. Covering everything from food to fashion, these influencers have made a name for themselves, both online and off.
Kate Arends of Wit & Delight
@witanddelight_
331,000+ followers
Category: Lifestyle
Mother of two and founder of lifestyle blog/brand Wit & Delight Kate Arends is a pro at living a beautiful life. Her account provides great inspo for how to transform your home, accessorize your favorite LBD and follow those big dreams.
Paul Buttenhoff
@bothrops1
54,400+ followers
Category: Fashion, Food
St. Kate’s professor Paul Buttenhoff has a self-proclaimed boot obsession (not to mention a taco problem), and we’re not mad about it. Foodies and fashionistas alike will enjoy his account, which is equal parts food porn and OOTD posts. The one thing tying it all together? Buttenhoff’s impeccable taste.
Kim Ly Curry
@kimlycurry
41,900+ followers
Category: Food
Kim Ly Curry is an expert at making everything look appetizing. Just scrolling through her Instagram posts will have your mouth watering. Whether you’re looking for a local spot for dinner or a food-driven destination for your next vacay, Curry offers recommendations galore.
Sarah Edwards
@iamsarahedwards
11,400+ followers
Category: Lifestyle
This marketing guru and brand builder’s chicness radiates through her every Instagram post. Sarah Edwards is a Twin Cities force to be reckoned with and always has her finger on the pulse of the hottest happenings in town. Whether you’re trying to make connections or simply be in the know, her account is the place to go.
Riché Effinger of the Riché Project
@thericheproject
63,000+ followers
Category: Fashion
Riché Effinger shares his beautiful take on the world through the lens of his camera, offering a fresh perspective on Minneapolis and beyond. His followers get daily doses of menswear, motorcycles and muscles.
Lee Hersh of Fit Foodie Finds
@fitfoodiefinds
157,000+ followers
Category: Food
The founder of Fit Foodie Finds and the Healthy Glow Collective, Lee Hersh is all about body positivity and food freedom. She provides a wide range of recipes, all aiming to use real and fresh ingredients.
Evelyn Irvin of Fashionista Over 40
@fashionistaover40
13,000+ followers
Category: Fashion
Evelyn Irvin offers a refreshing take on the standard fashion Insta profile, with content that proves that women of all ages, shapes and sizes can embody true style. Her OOTD posts mix high and low looks but are always filled with pure confidence.
Jewel Laura of Style Optimist
@styleoptimist
17,700+ followers
Category: Fashion, Lifestyle
Jewel Laura aims to inspire women to embrace their own personal style with confidence and authenticity. As such, her Insta posts are equal parts fashionable looks and uplifting commentary. We can most certainly get on board with that.
Nora McInerny
@noraborealis
44,300+ followers
Category: Lifestyle
This author and businesswoman shows us how to manage the highs and lows of life. Nora McInerny’s very real account doesn’t sugar coat life but instead embraces its imperfections. Covering topics ranging from raising kids to processing grief, her account is highly relatable.
Lindsay Ostrom of Pinch of Yum
@pinchofyum
639,000+ followers
Category: Food
Pinch of Yum blogger Lindsay Ostrom shows us just how beautiful food can be. Providing recipes and helpful videos, this Instagram account is easy (and pleasing) to follow. Best of all are the “best things we ate this week” highlights, which will have you coming back for a second helping.
Ben Passer
@snackcellar
33,500+ followers
Category: Food
This St. Paul lawyer has jurisdiction over all things food. Ben Passer eats his way through fast food and junk food alike, reviewing each item and telling us which snacks are really worth the indulgence.
Tamara Waterston of Champagne + Macaroons
@champagneandmacaroons
83,000+ followers
Category: Home, Travel, Style
Tackling home, travel and style all in one account may seem daunting, but Tamara Waterston makes it look effortless. Her perfectly harmonious Instagram account showcases what to wear, where to travel and how to live. Follow Waterston for some overall lifestyle inspo.
