North Notables: Jodi Coughlin and Molly Kleiman of 44 North Boutique

Photography by Spacecrafting

Jodi Coughlin and Molly Kleiman

44 North Boutique

California style has arrived in Wayzata, thanks to 44 North Boutique, owned by Jodi Coughlin and Molly Kleiman. The two met through a mutual friend, and according to Coughlin, “from the very beginning, opening a shop together began to feel so right and so good from every aspect.” Yin and yang is in perfect balance here.

Part of the store’s magic? First, sourcing lines not readily available anywhere else across town. And second, providing top-notch service, from styling and wardrobing to gift buying and, eventually, gift delivery.

The shop masters easy-chic style, from denim to cocktail dresses, Kinross Cashmere to Rebecca Vallance. It also features a beauty bar, with all offerings made from safe ingredients (think iconic Kevyn Aucoin cosmetics, must-have Klorane dry shampoo and cult favorite RMS Beauty). “It’s so important to take care of our skin and bodies,” says Coughlin. “Everything we offer is high-quality and good for you.”

Small but beautiful sundries, like Aerin Lauder home goods and locally made Farahbean jewelry, make for go-to gifts — for yourself or someone else. “I want people to feel good, so the whole experience is welcoming,” Kleiman says. “Come in, have a glass of wine and get away.”

Read this article as it appears in the magazine.

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The Interview: 44 North Boutique’s Jodi Coughlin and Molly Kleiman

We chatted with 44 North Boutique owners Jodi Coughlin and Molly Kleiman to get the latest styling advice for the season. Here are their tips for a fashionable fall.

What’s the must-have item this fall?

The plaid fur wrap by Linda Richards. It looks great with jeans or for dressy occasions.

What’s your favorite layering piece?

The perfect layering piece for these cooler days is Glamourpuss NYC’s fur funnel. Available in vibrant colors and patterns, it can be layered with a coat or over a dress, shirt or sweater. Plus it’s less fussy than a scarf. 

What are your go-to accessories?

We love accessorizing with original, unique jewelry, such as Farahbean bracelets, and a fashionable pair of mules, like the Schutz floral mule.

What are your five favorite styles this season?

Camo: It is everywhere from leggings to sweaters. We love this timeless pattern in all shades, from blush to dark green.

Velvet: The rich texture of velvet adds a little drama to denim or vegan leather pants. (Insider tip: Velvet jeans have been a big hit this season.)

Blazers: They’re back and the perfect addition to elevate an outfit.

Colored Fur: Fur accents in colors and textures add that special detail to a winter coat or outfit. Plus fur keychains are a great way to style a purse.

Metallic Finishes: A metallic finish over foundation gives your face that perfect glow. We love Kevyn Aucoin’s Celestial Skin Liquid Lighting Highlighter.

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