MartinPatrick 3’s bi-annual celebration of style and craftsmanship is back for a two-day spring extravaganza, complete with music, sips and fashion. The highly anticipated Behind the Brands event returns this May, showcasing sartorial curation across menswear, womenswear and home style brands. Don’t miss your chance to explore exclusive trunk shows, meet the designers and chat with representatives from 21 iconic and emerging brands, all under one roof in the North Loop’s most stylish destination.
Behind the Brands Showcase
Friday, May 9 and Saturday, May 10
MartinPatrick 3, 212 3rd Avenue N., Minneapolis
This spring’s headlining brand is none other than Paul Smith, bringing its signature British flair to the forefront of men’s style. On May 10, the Paul Smith cocktail bar will amplify the fashionable festivities, along with vibrant tunes from a live DJ and tasty indulgences provided by Treats Ice Cream. Whether you’re discovering a new designer or reconnecting with timeless classics, Behind the Brands is your invitation to dive deeper into what makes Martin Patrick 3 a destination like no other.
Participating brands include Boglioli, C.O. Bigelow, Esquivel, Craig Hill, GANNI, Illume Candles, Knickerbocker, Krost, Manto, Matias, Monadic, NN07, Nili Lotan, Oliver Peoples, Proraso, Sunspel, Ulla Johnson, Umber & Ochre, Vince, William Henry and an exclusive book signing with Dare Me to Be the Girl author Susan Milchman.


