Photography provided by JB Hudson Jewelers

Jewelry lovers rejoice: Twins Cities institution JB Hudson Jewelers has expanded its Minneapolis presence with a second location inside luxe menswear shop Martin Patrick 3 in the red-hot North Loop neighborhood. A 400-square-foot store-within-a-store, the Loupe boasts baubles that perfectly complement Martin Patrick 3’s inspired apparel, home furnishings, apothecary items and other wares. Stocked with watches, pendants, rings, earrings and the like, the Loupe features jewelry exclusive to its location from brands that aren’t widely available in the United States, including Amedeo, Caroline Ellen, Luis Morais and Nancy Newberg.

“We’re the premier luxury jeweler of Minneapolis, and here we have an opportunity to partner with the premier luxury men’s retailer,” explains JB Hudson President Nick Pechman. “We’re both at the top of our game in what we do. Why wouldn’t we want to expand into this sector as well?”

Just as Martin Patrick 3 encourages guests to explore the store in an experiential way, so does JB Hudson. “Our guests have loved discovering new jewelry designers and exploring the preowned watch case,” says Pechman. “With our extended business hours and commitment to providing access to the best watches and jewelry, we hope this new boutique helps JB Hudson continue delivering joy to our patrons. The Loupe also offers a convenient option to drop off your jewelry and watches for repairs.”