Few names in automotive history carry the weight and refinement that Jaguar does. For decades, the British automaker has taken pride in its craftsmanship, thrilling performance and head-turning style. Now, nearly a century after its first model rolled off the assembly line, a striking new vehicle has made its debut: the Type 00. Reimagined and electrifying, it doesn’t just continue Jaguar’s legacy — it redefines it.
The story began in 1922, when William Lyons founded the Swallow Sidecar Company, which initially produced motorcycle sidecars. As the demand for those declined and automobiles grew in popularity, the company shifted its focus exclusively to car manufacturing. By 1935, a new name was introduced, along with the first official vehicle for sale: the SS Jaguar. This new brand identity and vehicle were inspired by the traits of the animal itself: sleekness, power, agility and sophistication.
Photography provided by Jaguar
In the decades that followed, Jaguar earned a worldwide reputation for innovation and excellence, captivating audiences with some of the most striking and technologically advanced cars of the era. This period reached a defining moment with the 1961 debut of the E-Type, which stunned the industry with its eye-catching design and groundbreaking engineering. Its debut marked a pivotal turning point in automotive history and firmly established Jaguar as a leading premium automaker.
Today, Jaguar is best known for its current models like the F-Type sports car and the F-Pace SUV. But, as part of a bold transition toward a fully electric future, the production of these iconic vehicles is coming to a close. The F-Type officially retired in 2024 — signaling the end of Jaguar’s internal combustion era — and the F-Pace will be phased out by the end of this year. Taking their place is the all-electric Type 00 model.
The Type 00 is more than just an attractive machine; it offers a look at what’s next. Powered by advanced electric motors, it promises exhilarating performance with impressive range, all backed by cutting-edge battery technology and fast-charging capabilities. Its design merges Jaguar’s iconic styling with a forward-thinking aesthetic, creating an aerodynamic, elongated body that balances elegance with efficiency. From its sleek silhouette to its carefully crafted interior, every detail signals the next chapter in Jaguar’s evolution.
The exterior design is truly unlike anything else, with a sweeping roofline and futuristic elements that blend classic proportions with a sci-fi edge. Subtle touches like hidden door handles, flush lighting and clean body lines create a sleek look that feels both refined and progressive. Finished in “London blue,” this striking paint color is a modern recreation of the iconic “opalescent silver blue,” used exclusively on the E-Type in the 1960s. But it’s more than just a color — it’s a tribute to Jaguar’s British design heritage, forming a visual bridge between past and present. Every curve and surface of the Type 00 reinforces Jaguar’s legacy of building cars that are as visually stunning as they are forward-thinking.
The interior is intentionally minimal, wrapped in premium materials like sustainable leather alternatives, soft-touch surfaces and brushed metals. Every detail has been carefully considered. The sculpted driver and passenger seats, paired with a floating center console, create a cabin that feels both calm and elevated. A panoramic glass roof opens up the space, allowing natural light to pour in and highlight the interior’s warm tones and refined finishes. Subtle ambient lighting and a retractable widescreen digital dash add to the modern sophistication.
The Jaguar Type 00 is expected to arrive in limited production in 2026. In Minneapolis, the Type 00 will be available exclusively at the city’s only Jaguar retailer. Jaguar Land Rover Minneapolis is committed to delivering a personalized buying experience — from initial inquiry to delivery, every step of the ownership journey will be as refined and unforgettable as the car that’s being taken home.
To learn more or register your interest in purchasing the Type 00, visit Jaguar Land Rover Minneapolis or log onto jaguarlandroverminneapolis.com.
