In the past few years, we’ve witnessed the beauty industry embracing accessibility, visibility and inclusiveness more than ever before. 2019’s most recognizable trend is the rise of masculine makeup and grooming products. Here are 5 brands at the forefront of the men’s beauty revolution.
Photography provided by Chanel
Boy de Chanel
Late last year, the world’s most recognizable fashion brand announced its official foray into the domain of men’s makeup. The standouts among the full Boy de Chanel lineup are the eyebrow pencil, broad-spectrum SPF 25 foundation and Hydra Beauty serum (a masculine take on Chanel’s iconic Hydra Beauty line). The best part? Boy de Chanel offers online tutorials showing exactly how to use each product.
Photography provided by Formen
Formen
Touted as the world’s first male cosmetic house, Formen has quickly established itself as a leader in the evolution of the male beauty regimen. Including concealer palettes, invisible blotting powder, brightening CC cream and more, the product line is specifically designed to hide imperfections while improving skin health. Bonus: The brand is on offer at Minneapolis’s own Martin Patrick 3.
Photography provided by Glossier
Glossier
Although this rising beauty powerhouse has yet to release products specifically for men, Glossier is helping spearhead the gender-neutral movement. The 3-in-1 skincare set — including the brand’s now famous Milky Jelly Cleanser, Balm Dotcom (flavor selection upon ordering) and Priming Moisturizer — promises the dewy, hydrated skin that dreams are made of.
Photography provided by Hims
Hims
With an unmatched aesthetic, seasoned men’s wellness brand Hims recently expanded its product range with a few must-have beauty products: the Everyday Moisturizer, Morning Glow Vitamin C Serum and Goodnight Wrinkle Cream. Each crafted for a different moment of the day, these formulas are affordable, high-quality options for any man who’s building his skincare routine from the ground up.
Photography provided by Tom Ford
Tom Ford for Men
The modern-day patron saint of sexy skin, Tom Ford has created a range of luxury beauty products ready to sculpt a man’s everyday face. The collection consists of a Brow Definer, Skin-Revitalizing Concentrate and Anti-Fatigue Eye Treatment. Using top-notch ingredients, Tom Ford for Men has handsomely redefined the status quo of male hygiene.
